The Operational Guidelines for Pashu Aushadhi Vikray Kendras (PAVKs)
The Operational Guidelines for Pashu Aushadhi Vikray Kendras (PAVKs) lay down a structured framework to ensure that affordable, quality generic veterinary medicines reach livestock farmers through a robust, accountable network of designated sale centres. Framed under the Livestock Health and Disease Control Programme of the Department of Animal Husbandry & Dairying, these guidelines clarify eligibility, infrastructure norms, licensing, margins and incentives, and standard operating procedures for PAVKs to function as reliable last-mile outlets for animal health inputs.
This article briefly explains the key provisions of the Operational Guidelines, including who can open a PAVK, minimum space and staffing requirements, product range (generic veterinary medicines, ethno‑veterinary products, prescribed feeds), and the digital and regulatory compliances expected from each centre. It is intended as a practical reference for veterinarians, PM‑Kisan Samriddhi Kendras, cooperative societies, and rural entrepreneurs interested in setting up PAVKs and contributing to stronger, more affordable livestock healthcare in India.
The Operational Guidelines for Pashu Aushadhi Vikray Kendras (PAVKs)
The Operational Guidelines for Pashu Aushadhi Vikray Kendras (PAVKs)
